Bold & Bae Fashion successfully completed one year of catering to diverse bodies with exclusive styles of lingerie for women, loungewear, athleisure and beachwear. The brand is marking its first anniversary by rolling out special discounts and offers for its customers. With a pan-India presence, the brand has earned a loyal customer base across different parts of the country.

The women's innerwear market is pegged to touch $12B by 2025. (Source: ReedSeer Report) There is an increased demand for innerwear from Tier 2 and 3 Cities. 7 out of 10 online shoppers reside in Tier 1, 2 & 3 cities, and a third of online shoppers are part of Gen Z. (Source: Bain & Company)

But they don’t have access to premium choices at affordable prices. Bold & Bae Fashion is bridging the gap with premium choices at pocket-friendly rates. Fearless, Empowering and Exclusive form the core values of the brand. The brand intends to cater to women from all walks of life with quality and designs at par with international standards.

Be it a working woman leading an independent life or a young girl eagerly following her passion, Bold & Bae online shopping has stunning styles catering to the unique preferences of women from diverse backgrounds with different budgets.

Bold & Bae Fashion Product Categories

1. Bras

Bold & Bae Fashion has an exclusive collection of padded bras, push-up bras, strapless bras, teen bras, t-shirt bras, deep-neck bras, front-open bras and lace bras for women. These bras are made from superior quality fabric with good lift and support. You will find the bras in padded, lightly-padded and non-padded varieties. There are wired and non-wired bras with demi cup and full cup coverage. Browse through their myriad collection in various size ranges now.

2. Panties

Bold & Bae Fashion has panties in different cuts and designs. Bold & Bae panty for women is available in boyshorts, hipster and seamless styles. The panties are available in varying coverage levels such as women lingerie online high and medium coverage with mid-waist and high-waist designs. You can choose lace designs, regular cotton panties for women, printed panties, and stripes among others.

3. Athleisure

Explore the brand’s exclusive styles of women's athleisure wear collection. The sports bras are available in mesh pattern made with high quality spandex. These bras facilitate air flow and keeps you cool during workout sessions. You can select from a range of colours that go well with your skin tone.

4. Beachwear

The brand has a cool beachwear collection that consists of various styles including monokini and bikini sets. From bandeau top to deep V-neck styles, there are different types of swimwear to suit your needs. Bold & Bae swimwear is made from lightweight, quick-drying fabrics to ensure comfort.

5. Loungewear

Bold & Bae Fashion has loungewear sets for women tailored for the best comfort and fashion indoors. From short sleepwear to t-shirt and pyjama set, you can browse through a range of loungewear sets. Stay at home in style or run errands sporting a chic loungewear with Bold & Bae’s cool loungewear set.

6. Co-ord set lingerie

Bold & Bae Fashion has co-ordinated lingerie set designed for women who want a cohesive and put-together look. Getting a bra and panty set saves you the hassle of mixing and matching panties with women lingerie online bras every day. You can confidently wear a set any day - be it a regular day or a special occasion such as a date night.


Bold & Bae Fashion has a variety of styles for women seeking comfort, fashion and budget-friendly prices. The brand is also involved in a noble mission to empower girls - ‘Keep A Girl In School.’ Every time a customer buys from the brand, it donates one sanitary pad pack to underprivileged girls. The brand facilitates better access to fashionable choices for women and also engages in noble initiatives to empower underprivileged women.

The fashion industry has grown exponentially over the years. Women across demographics love exploring the latest fashion trends. But more often than not, exorbitant prices play spoilsport. The market size of women's innerwear across India in 2020 was approximately 321.64 billion Indian rupees and is estimated to reach 621.35 billion rupees by 2025.

Bold & Bae Fashion (B&B) is a Direct-to-Consumer brand catering to women across demographics with trendsetting fashion. The brand’s product range includes premium lingerie, athleisure, loungewear and beachwear. Exquisite fashion at pocket-friendly prices is one of the biggest highlights of Bold & Bae Fashion.

B&B stands strong on the foundation of three core values - Fearless, Empowering and Inclusive. The brand is driven by a vision to empower women with international quality products at pocket-friendly prices.

It offers a large variety of styles at reasonable prices for women across tier 1, tier 2 and tier 3 cities. Bold & Bae innerwear is amongst the most comfortable and fashionable brands in India.

Here’s a look at some of the salient features of the brand:

1.Seamless shopping experience

Bold & Bae Fashion offers a seamless shopping experience to its customers. Customers can visit https://boldandbae.com/ and browse through the various product categories with ease. The products are listed on the top, making it easy for customers to navigate through the website. A visually pleasing and user-friendly website, Bold & Bae Fashion ensures a seamless experience.

2.Doorstep delivery across India

Bold & more info Bae Fashion provides doorstep delivery to customers across India. The brand has a robust distribution network which facilitates a strong pan-India presence. The brand has a wide customer base with click here customers hailing from different parts of the country like Kochi, Jaipur, Mumbai, Pune, Delhi and more. Order any product like lace padded bra, loungewear sets for women and enjoy doorstep delivery with a click.

3.Hassle-free exchange

The company has a hassle-free exchange mechanism. Customers who face issues with the product due to size or colour can easily apply for an exchange. The only exception is panties as these products are not exchanged due to hygiene reasons. The brand follows strict quality and hygiene standards and follows multiple quality checks before the product is out for delivery.

4.100% secured payments

Bold & Bae Fashion has the latest payment gateways integrated into its website Buy Lingerie for Women Online in India for easy payment. The brand accepts debit card and credit card payments and has implemented cutting-edge technology to ensure 100% secure payments with complete confidentiality of customer information.

5.Cash on delivery

The brand offers cash on delivery for people who are sceptical about making advance payments. Individuals can place an order online and make the payment after receiving the order.

Bold & Bae Fashion has cotton panties for women, teenager cotton bra and panties lace padded bras, co-ord lingerie sets and beachwear in its expansive collection. In addition to empowering women with pocket-friendly fashion, the brand is actively involved in CSR activities. Every time a customer buys from the brand, it donates a pack of sanitary pads to underprivileged girls. The brand is committed to empowering women at the grassroots level by preventing drop-out rates of girls facing hygiene challenges during menstruation.

Visit Bold & Bae Fashion now and explore stunning styles now while being a part of a noble mission.